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Search Engine Optimization (SEO)
Purpose: Improve website visibility on search engines like Google.
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Keyword research and optimization
On-page and off-page SEO
Technical SEO
Content optimization
Link building
Pay-Per-Click Advertising (PPC)
Purpose: Drive traffic to a website through paid ads.
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Google Ads management
Bing Ads management
Display advertising
Remarketing/Retargeting
Social media ads (e.g., Facebook, Instagram)
Social Media Marketing (SMM)
Purpose: Build brand awareness and engage with customers on social platforms.
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Social media strategy development
Content creation and curation
Community management
Influencer marketing
Social media advertising (e.g., Facebook, Instagram, LinkedIn)
Content Marketing
Purpose: Attract and engage target audiences through valuable content.
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Blog writing
Video production
Infographics
E-books and whitepapers
Podcast production
Email Marketing
Purpose: Nurture leads and retain customers through targeted email campaigns.
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Email campaign design and management
Newsletter creation
Drip campaigns
List segmentation and management
A/B testing
Conversion Rate Optimization (CRO)
Purpose: Improve the percentage of visitors who take a desired action on a website.
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Landing page optimization
A/B testing
User experience (UX) analysis
Funnel analysis
Heat mapping
Affiliate Marketing
Purpose: Partner with other businesses or individuals to promote products or services.
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Affiliate program setup and management
Partner recruitment
Performance tracking
Commission management
Online Reputation Management (ORM)
Purpose: Monitor and improve a brand's online presence.
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Review management
Brand monitoring
Crisis management
Public relations (PR)
Influencer Marketing
Purpose: Collaborate with influencers to reach a wider audience.
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Influencer identification and outreach
Campaign planning and execution
Performance tracking
Video Marketing
Purpose:Use video content to promote products, services, or brands.
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Video production and editing
YouTube channel management
Live streaming
Video SEO
Web Design and Development
Purpose: Create and maintain websites that support digital marketing goals.
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Website design and developmen
Mobile optimization
E-commerce development
Website maintenance
Analytics and Reporting
Purpose: Measure the effectiveness of digital marketing efforts.
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Google Analytics setup and management
Custom reporting
KPI tracking
Data analysis and insights